Copywriter

ANZSCO 212411

Description

Designs and composes written material to advertise products and services.

 

Skill Level

1

 

Occupation Lists

This occupation is on the following skills lists:

• Consolidated Sponsored Occupations List
• RSMS Occupations List

This occupation is not on the following skills lists:

• Skilled Occupations List
• Labour Market Testing Required for 457 List

 

DIAC Endorsed Correlations to ASCO Occupations

• 2534-19 Copywriter

 

Group: 2124 Journalists and Other Writers

 

 

Description

research and compile news stories, write and edit news reports, commentaries and feature stories for presentation in print and electronic media, and compose written material to advertise goods and services.

 

 

Tasks

• determining advertising approach by consulting clients and management, and studying products to establish principal selling features
• writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
• making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
• reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
• collecting and analysing facts about newsworthy events from interviews, printed matter, investigations and observations
• writing news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
• researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
• critically discussing daily news topics in the editorial columns of newspapers and reviewing books, films and plays

 

 

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

 

 

Occupations in this Group

• 212411 Copywriter
• 212412 Newspaper or Periodical Editor
• 212413 Print Journalist
• 212414 Radio Journalist
• 212415 Technical Writer
• 212416 Television Journalist
• 212499 Journalists and Other Writers nec

 

Sources: www.abs.gov.au and DIBP