Market Research Analyst

ANZSCO 225112

Description
Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

 

Skill Level
1

 

Occupation Lists

This occupation is on the following skills lists:

 

• RSMS Occupations List
• Consolidated Sponsored Occupations List

 

This occupation is not on the following skills lists:

• Skilled Occupations List
• Labour Market Testing Required for 457 List

 

DIAC Endorsed Correlations to ASCO Occupations

2221-15 Market Research Analyst

 

Group: 2251 Advertising and Marketing Professionals

 

Description
develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

 

Tasks

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

 

Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

• 225111 Advertising Specialist
• 225112 Market Research Analyst
• 225113 Marketing Specialist

 

Sources: www.abs.gov.au and DIBP